AbstractAPC (alternative, popular and communitarian) communication is a macro school of thought and action within the Latin American tradition of communication studies, developed in different areas of everyday life of politically and economically excluded groups, institutionalized at the educational level in part of Latin American universities during the second half of the 20th century. It is a trend of thought and action embodied in a set of media and media products that, from different particularities emerged as a political expression of marginalized actants in the conjuncture of the time. That is, Latin America and its circumstances in the context of the cold war and the media concentration that characterized the broadcasting system from the mid-20th century onwards. The hypothesis suggests that digital transition generates mutations in the field as a consequence of the reticular practices that characterize the current media moment, and therefore its study and definitions deserve to be revisited and updated. In a first moment, a diachronic approach is exposed, defining some features of APC mediatization. Secondly, the paper questions the present and the destiny of APC communication in the context of digital mediatization. The methodology applied is socio-semiotics of mediatizations and the results describe features from different cases of analysis at meso level.