Metaphors are often used to describe media: based on time (news, giornale), on materials (paper, film), and, of course, on space. Spatial metaphors are central in descriptions of digital technologies, that are made of “webs” and “nets” are crossed by “information highways”, are populated of “homepages” and “sites” and often host virtual “worlds”. In today’s discussions about the future of digital technologies, corporate efforts attempt to propose concepts that are equally inspiring and bent to their own interests. It is the case of the “metaverse” (an all-encompassing virtual world proposed by Meta), of “ambient intelligence” (an integration of AI in real living environments, proposed by Amazon), or of “spatial computing” (a spatial extension of computer interfaces, proposed by Amazon).In this presentation I will focus on these metaphors. I will engage with the ideologies hidden within them, in terms of control of technological infrastructure and monopolistic aims. I will also analyse the different elements of human technology interaction that are valorised and the actor-networks that they bring forward. This approach will help me flesh out a sort of morphology of the future mediatic spaces brough forward by these metaphors. These corporate imaginations will then be understood as ideological speculations, in opposition to which I will offer a more critical perspective on media futures rooted on the semiotic affordances and cultural dynamics that surround extended reality technologies.