Political communication dates back to the time of ancient Greek and Roman philosophers/ scholars like Aristotle, Plato, Quintilian, and Cicero, and all of them were concerned with public communication in political contexts. In contemporary times, carefully crafted propaganda messages disseminated through mass media played a crucial role in changing the public perception during the world wars. In the Indian context, political communication existed since ancient times, for instance, in Stupas of the King Ashoka. However, with the advent and availability of modern communication systems in advanced digital formats, there is a sea-change in political communication. It has become innovative and creative with the use of images, motifs, symbols, metaphors and signs drawn from various sources such as mythology, literature, cinema, TV programmes, comics, theatre, historical documents and folklore. Political communication has not always been restricted to political campaigns alone, because a large amount of data can be accessed when it is treated in its broader context. Taking examples from the political communication of leading national parties and their leaders, this study explores two things: the creation (as well as shaping up) of images including signs, symbols, metaphors, metonymies and making them sites for the contestation of political discourses in the present context, which need to be studied from a semiotic perspective. This paper also takes into account the rhetoric studies, public opinion generation, propaganda and agenda setting w.r.t. communication strategies used by the selected parties.