Sep 2, 2024 1:15 PM
To be confirmed
Cancelled

Cultivating Meaning: Exploring the New Semiotics of Lab-Grown Meat and Precision Fermentation

Cultivating Meaning: Exploring the New Semiotics of Lab-Grown Meat and Precision Fermentation

Panel:
[PA] Semiotics of Consumption (Paulina Gómez Lorenzini, Liliana De Simone, Vanessa Saiz, Rafael Orlandini, Clotilde Perez, Clarissa Gagliardi)
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Speaker:
Zdeněk Joukl
Palacký University in Olomouc
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As the singularity approaches, it seems that the boundaries of a number of traditional concepts (e.g. food, culture or art, precious stones) are beginning to become fluid. Something completely new is starting with food (at least in terms of general awareness and massive expansion). Precise fermentation or cell cultivation means not only technological progress, but also a profound change in the perception of reality and the emergence of new food categories. To what extent and in what way will cultured meat disrupt or change the perception of the traditional category of meat and of the semiosphere of food in general? We can look at cultured meat as a simulacra: there is the absence of the traditional production process and its complete transformation, from the dirty work in a slaughterhouse to a laboratory inhabited by scientists). This absence is sometimes met with considerable resistance from established power structures due to the cultural norm. At the same time, people seem to be more and more trying to identify themselves as part of competing camps instead of a cooperative whole. There is a lack of cultural polyglotism that could help to understand the position of the other side. Individuals interpret new realities differently. One camp argues that lab-grown meat will continue to promote the notion of the animal as an object of consumption. With other individuals, the process of metasemiotic authentication occurs.

Location:
2.116 room, WLS (Dobra 55 street)

Explore Sessions

02
September
9:30
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10:30
Location:
Mickiewicz Hall, Auditorium Maximum (Krakowskie Przedmiescie 26/28 str.)
Congress events
Opening Ceremony

September 2, 2024
Congress events
Mickiewicz Hall, Auditorium Maximum (Krakowskie Przedmiescie 26/28 str.)
02
September
10:30
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11:30
Location:
Mickiewicz Hall, Auditorium Maximum (Krakowskie Przedmiescie 26/28 str.)
From Signs of Language to Semioses of Life: Paradigms and Turns in Global Semiotics

September 2, 2024
Mickiewicz Hall, Auditorium Maximum (Krakowskie Przedmiescie 26/28 str.)
02
September
11:30
-
12:15
Location:
Australia Hall, WLS (Dobra 55 street)
Catering
Coffee break [catering]

September 2, 2024
Catering
Australia Hall, WLS (Dobra 55 street)
Zdeněk Joukl