In this paper I introduce the project on Digital Writing as a major area of research at the ISI (International Semiotics Institute). The aim of the project is to question the two major postulates of modern linguistics from the Course de Linguistique Générale. These two postulates are a) the arbitrary nature of the linguistic sign, and b) the linear nature of the signifier. We assume that both of these postulates of modern linguistics are challenged by the development of communication technology and the multimedia character of human daily communication Saussure also asserted spoken language as the primary linguistic system while written language was only secondary, a written representation of the vocal representation and derived from it. The Digital Writing Project begins from Saussure but aligns with Roy Harris and Jacques Derrida regarding the status of ‘writing as such’ as the primary mode of human communication in the digital era, affirming the prescience of semiology (broadly speaking) with regard to some characteristics of the digital paradigm shift. Digital communication, specifically the feature of sharing contents via digital tools, represents a specific example of what can be called a shared mind, the phaneron. Merging Peircean notion of phaneron with Derridean notion of writing, this paper will present one of the possibilities of blending structuralism with pragmatism from a contemporary research quesiton perspective.