The contribution aims to present and discuss some research trajectories for disentangling the semiotic construction of the metaverse. Starting from some contributions that already went in such direction (Dolata & Schwabe 2023), we will account for the social construction of UX in virtual worlds by considering both the history of devices and social communities (Dioniso 2013; Evans 2019; Bolter et al. 2021) and that of technological progress linked to the emergence ofalternative and future life scenarios (Bell 2022). Secondly, it will focus on the interpretative flexibility (Bjicker et al. 1989) in the meaning-making of the sense of immersion, by considering controversial theories developed in different epistemic fields (Slater and Wilbur 1997; Grau 2005; Nilsson et al. 2016). Finally, it will be argued that the metaverse is developing oppositely to the first web. Whereas the development of the web has been characterised by a progressive contraction around a few socially and economically relevant actors (GAFAM), starting from an early stage of extension (virtual communities), that of the metaverse seems to be characterised by an initial contraction around business actors and an expectant tension towards a future stage characterised by extension, in which several meta-verses will coexist thanks to the (currently absent) contribution of users. Consequently, the very idea of immersiveness will be reformulated. From being a factual element of the UX, tested during the first VR revolution (Barlow 1990; Lanier 2017) and understood in opposition to the fervor for cybernetics, it becomes a potential element, charged with business-oriented meanings and values