This presentation focuses on Bad Bunny’s strategic use of remediation as a form of enunciation, highlighting the interplay between identity, culture, and sociosemiotics within the digital landscape. It analyzes how Bad Bunny’s music and visual performances recontextualize various media elements to articulate his socio-political stances and cultural identity, serving as a dynamic platform for enunciation in digital times. The focus will be on how these remediated forms—drawing from music, video, social media, and live performances—create a multi-layered discourse that resonates with and mobilizes a global audience. The analysis highlights how Bad Bunny’s approach reflects broader trends in digital culture, where remediation becomes a vital tool for artists to engage with audiences, critique societal issues, and assert cultural narratives, thereby offering new insights into the function of enunciation in the digital age.The analysis focuses on the singer Bad Bunny’s engagement with digital culture through his performance in Un Verano Sin Ti, highlighting the dual aesthetic of excess and nostalgia in Bad Bunny’s performance. It explores how Bad Bunny’s remediated political discourse and aesthetic strategies construct an active civil society within digital realms, emphasizing the performativity and immediacy inherent in digital media interactions. By analyzing the singer’s provocative performance that challenges Puerto Rican politics and societal norms, the analysis will delve into the digital remediation of societal engagement, illustrating how Bad Bunny’s work exemplifies the dynamics of digital culture and communication and its implications for cultural identity and societal change.