In this talk we will reflect on a new cultural form of face play, the character creation in online digital games, from the perspective of a semiotics of virtuality and subjectivity. By doing a live semiotic experiment, together with the audience we will re-create the face of a semiotician within the conference room inside the world of the newly released videogame Dragon’s Dogma 2. In other words, we will grant to this identity a new reality. This re-creation will follow the four steps of rebirth (new relation between situation and face), reproduction (new enunciation of the visage), revival (enactment of this face inside a new world) and regeneration (independent A.I controlled existence of such face in a community of interpretants). This last step will be especially important since it constitutes a novelty allowing for an existing face to incarnate a new identity within a reality that is no more under the control of its original conscious subjectivity. All this will allow us to reflect on how digital technology and culture have embraced the innate virtuality of the face to change and trespass some of the boundaries between the existential dimension of physically embodied visages and the real existence of cultural subjects in terms of singular semiotic identities.