This project presents a research proposal aiming to explore the intricate relationship between language, communication, Human Rights, and the United Nations' Sustainable Development Goals (SDGs). Acknowledging the crucial role of communication in disseminating information and addressing social issues, the study seeks to understand how communicative processes can inspire concrete actions among recipients, thereby promoting a more equitable and inclusive society. Central to this effort is the adoption of semiotic science as a primary methodology, examining the creation and interpretation of signs across various linguistic forms, particularly within contemporary media landscapes. Additionally, the project emphasizes the importance of considering not only the content but also the form and structure of communicative materials, stressing the need to imbue credibility to effectively shape attitudes and behaviors. As a collaborative endeavor, this research engages students, educators, and scholars to champion university extension programs promoting collaboration and knowledge dissemination. Through these efforts, the project actively contributes to achieving the SDGs and advocating for the protection and advancement of Human Rights. By fostering interdisciplinary dialogue and practical engagement, it aims to generate actionable strategies leveraging communication to support Human Rights and sustainable development, recognizing the inherent interconnectedness of these domains and harnessing their synergies for positive social change. Through empirical research and experiential learning opportunities, the project empowers individuals and communities to become active agents of progress, envisioning a future where communication catalyzes transformative action, leading to tangible improvements in human well-being and environmental sustainability.