This paper will address the issues of environmental communication or rather the lack of it in countries like India that are facing severe ecological crises due to man-made behaviors, attitudes, and lack of understanding of the crisis that we will face despite several natural disasters as recent as 2023. The paper tries to address the issue from the perspective of communication strategies in larger guidelines by the state and also at an everyday level and how we frame our environment in our discourses. It raises questions with regard to the pragmatism of these discourses and also if they are constitutive in nature. The paper will take examples from public platforms of communications such as posters, pamphlets, social media images, or any other relevant material to put together a semiotic understanding of the communication networks that may be contributing to the lack of seriousness about the environmental crisis that faces us especially the himalayas that are the youngest mountain range and in danger due to human neglect and plunder. The paper will atttempt to decode how public and public institutions talk about or organize environmental matters. As we all agree, human communication is a symbolic action and our beliefs, judgements, criticisms, concerns are all the result of this very communication and it is very important to give everybody the space to debate and discuss about their views which includes indigenous communities, and public stakeholders alike. The knowledge that is shared or not shared can lead to a further crisis.