This study examines the phenomenon of women mimicking male behaviors on social media, centering particularly on the influential content circulated by Fangtoumin方头明, a renowned Chinese blogger on Douyin抖音（chinese version tiktoc）. Traditionally, the Chinese lexicon has lacked specific terms to articulate the concept of the male gaze, a gap prominently bridged by Fangtouming's engaging video series. These videos not only captured widespread attention but also facilitated the birth and rapid spread of innovative Chinese expressions like 'greasy man' and 'fatherly flavor', enriching the digital vernacular. Through a semiotic analysis, this research scrutinizes various visual elements within these videos—ranging from their titles and tags to the chosen camera angles and depicted settings. It aims to decode both the overt and the nuanced messages conveyed through these visual signs, aligning with both the plane of expression and the plane of content. Beyond the immediate visual impact, the study delves into the viewers' comments, which shed light on the multifaceted nature of audience engagement and interpretation. Drawing on J.F. Bordron's discussions on image consciousness, the research underscores the transformative power of visual interaction, which evolves from mere observation to a dynamic, creative perception. This transformative engagement is pivotal in redefining the female image: from an objectified entity to an empowered subject. This shift seeks to dismantle the longstanding seriousness attributed to the male gaze, proposing a more egalitarian approach to gender representation in media.