The present work addresses the consumption of homoerotic pornography on the platform X (formerly Twitter). The work seeks to provoke a critical reflection about the male body as an object of consumption and desire and as a device for sexuality (Foucault, 2015; Perez and Peruzzo, 2018) in homoerotic pornography. We start from a perspective that perceives the category of gender as a technology of representation that is operated through the discourse and language of different devices (De Lauretis, 1994) and engendered in people's daily lives through consumption (Preçado, 2018). With Erving Goffman, we also understand gender as a self-constructed and intentionally operated identity (1979). Understanding consumption as a ritual (Perez, 2020) and as a mediating practice of people's cultural and subjective formation (Canclini, 1993; Martín-Barbero, 2006), the study seeks to understand which signs of masculinity are evoked in homoerotic and pornographic aesthetics and which effects of meaning can arise from the mediatized consumption (Trindade and Perez, 2016) of this type of media. The research brings media published on the platform X, one of the main platforms where homoerotic pornography is published and consumed (Costa, 2022). Thus, through Peircean semiotics (Peirce, 2005; Santaella, 1995; 2005), the study seeks to understand which aesthetics, ethics and logic are engendered from these signs, that is, which ideals, values and norms are communicated in the ecosystem of homoerotic pornography found on the platform X.