This research addresses how the social outbreak that occurred in Chile in 2019 involved consumer spaces, interpellating them as part of the political public space. The objective is to analyze how a part of the actors involved in this social contestation articulated their discourses and practices based on questioningthe established orders of consumption, as part of common senses. The working hypothesis is that these actions performatively pursued an estrangement of places like malls, shopping practices, leisure, and the values associated with depoliticized consumption, attempting to make the private—in a broad sense—public.Based on a netnographic approach to social networks, various case studies were located, specifically accounts that published calls to action and collected posters from different platforms, calling for demonstrations and occupying shopping centers. A semiotic discourse analysis allow us to describe what enunciative and rhetorical strategies were used to appeal to the contestatory action. From this, it seeks tounderstand to what extent these discourses aimed to undermine an affective configuration around consumption that attempted to displace friendly affections with other effects and emotions of negative valence.Our first approach to the study objective points out that this emotional strategy sought to align consumer spaces and practices politically through mechanisms of affective resonance, with the rest of the discomforts, practices, spaces, that were composing the political action of the outbreak.This study reflects on what happens in consumer spaces when they become an ideological arena and the role that the affective-emotional dimension acquires in these displacements.