With my presentation I intend to explore the consequences of the possibility of having texts generated and improved on demand. Is this new possibility something that will change the rules of semiotic analysis and the ways culture works or it is just a fashionable exploration on the surface of the semiotic phenomenon? My study is objective as intention and tries to draw conclusions from work with concrete examples, positioning itself somewhere between the conservative semiotic point according to which the things are exactly as Peirce and Greimas have described them, and the other extremity, on which experts like Yuval Noah Harari claim that “AI has hacked the operating system of human civilization”. For example, reading stories which have been generated with Chat GPT-4 and Edge Copilot raises interesting implications about the Model Reader, the interpretive cooperation, the inferential walks and presuppositions, and certainly with the Model Author. Another approach is to examine the act of enunciation in such AI generated stories, the limitations of the possible points of view which it offers, the modalization of the actants, and the credibility of the object of value. The possibility of generating stories at will, their improvement and fine tuning with prompts and the restless availability of the artificial author is a real semiotic laboratory with huge potential to integrate qualitative and quantitative methods.