The visual expressions that constitute a brand’s corporate identity pose a significant challenge for design and graphic creation professionals. This challenge commences with the informational groundwork of the briefing, progresses through the careful selection and development of icons, indices, and symbols, encompasses the examination of graphic applications, and concludes with the validation of visual identity products. Each phase of this process demands a blend of creativity, precision, and a profound understanding of the brand’s expressions and its target audience.BrandingLab is a study applied at the Federal University of Itajubá, which explores the development of frameworks designed to facilitate the collective and collaborative creation of drawings or visual data, capable of forging visual identities. It employs a techno-imagination methodology that leverages digital boards, such as the Miro Board, as a creative environment. It embarks on the reflective and systematic application of an intelligence technology rooted in collaboration and co-creation as cognitive ecology. It aspires for horizontality as a creative force within a network of diverse individuals who, through a plethora of ideas, enable the crafting of a shared narrative. The visual data amassed serve to consolidate a visual briefing and semiotic pathways pertinent to the management of institutional memory. This method fosters an inclusive and rhizomatic approach in the design of corporate identities, exploring the potential of how brands visually communicate. The focus is on the brand’s own collaborators and stakeholders as the primary communicators, with the designer acting as a mediator of the brand’s visual signs.