Sep 3, 2024 5:00 PM
To be confirmed
Cancelled

Variations in Communication and Culture in the Meta-Media Era: A Semiotic Perspective

Variations in Communication and Culture in the Meta-Media Era: A Semiotic Perspective

Panel:
[NTO] Communication, Culture, Society (chaired by Anna Cisło)
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Speaker:
Xingzhi Zhao
College of Foreign Languages and Cultures, Sichuan University
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In the past two decades, the rapid advancement of digital media technology has propelled human society into the 'meta-media age.' Meta-media, often referred to as the 'media of media,' encompasses interconnected terminal screens via the Internet, consolidating all existing media forms and their communication patterns through translation, remodeling, and even reformation of their sign-texts. This phenomenon of 'remediation' has emerged as the predominant method for constructing the meaning of signs in meta-media. It is crucial to acknowledge that remediation within meta-media not only alters the form of existing media but also transforms our approach to sign-based communication.This research adopts a semiotics of communication perspective to explore the characteristics and cultural impact of symbolic communication in the meta-media age. A key finding is the establishment of re-representation as the cornerstone of semiosis in sign-texts within the flourishing meta-media environment. This shift in semiotic dynamics not only reshapes the dominant features of cultural communication but also redefines the principles of interpretation. Presently, communication patterns are characterized by a prevalence of poetic, conative, and phatic features, with the phatic function assuming particular significance due to the inherently interactive nature of meta-media.The dominance of meta-media in contemporary communication landscapes signifies a notable transition where the medium itself increasingly takes precedence over the content it conveys. This phenomenon underscores the transformative impact of meta-media on the process of cultural communication, highlighting the need for a nuanced understanding of the interplay between technology, semiotics, and cultural discourse in the meta-media age.

Location:
2.158 room, WLS (Dobra 55 street)

Explore Sessions

02
September
9:30
-
10:30
Location:
Mickiewicz Hall, Auditorium Maximum (Krakowskie Przedmiescie 26/28 str.)
Congress events
Opening Ceremony

September 2, 2024
Congress events
Mickiewicz Hall, Auditorium Maximum (Krakowskie Przedmiescie 26/28 str.)
02
September
10:30
-
11:30
Location:
Mickiewicz Hall, Auditorium Maximum (Krakowskie Przedmiescie 26/28 str.)
From Signs of Language to Semioses of Life: Paradigms and Turns in Global Semiotics

September 2, 2024
Mickiewicz Hall, Auditorium Maximum (Krakowskie Przedmiescie 26/28 str.)
02
September
11:30
-
12:15
Location:
Australia Hall, WLS (Dobra 55 street)
Catering
Coffee break [catering]

September 2, 2024
Catering
Australia Hall, WLS (Dobra 55 street)
Xingzhi Zhao